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When Dan Benson headed to the Northwoods to complete a small, three-month project with his brother and some friends in the fall of 1975, he had no idea how it would change his life. He had recently graduated from the University of Illinois and was planning to attend Ohio State in veterinary medicine. Dan had taken a year off of school after graduation to earn money to pay for his upcoming education expenses. During this time, he developed skills as a carpenter while framing homes, and building decks and porches.

It wasn't long before Dan realized he was really a builder at heart. He shelved his plans to go to vet school and convinced his parents he could build their "dream cabin" just across the border in Michigan's Upper Peninsula, on Dinner Lake. Dan and his "crew" lived in his uncle's small, uninsulated cottage that first winter, with no electricity or running water. It was the worst of times, and the best of times. He rekindled a relationship with his sweetheart, Barb, and in the spring of 1976, they were married. They moved into the yet-unfinished cabin and worked together to complete it for his parents. In the meantime, Dan began to work on some small building projects in the Land O' Lakes area. As Dan and Barb worked on his parents' place throughout that first year, they developed a love for the Northwoods that continues to grow stronger as time goes by.

In 1977, they began Daniel Benson Builders, Inc., building decks, additions and garages. After putting up one spec home and selling it immediately, they began a time of growth and evolution into a custom residential design/build firm.

It was in the 1980's that Benson Builders first earned its well known reputation for quality, integrity and service. As Dan worked on honing his design skills, he and his talented carpentry crew improved and refined their construction techniques. Their efforts resulted in a growing list of satisfied customers - see Customer Comments.

In the early 1990's, Dan was approached by several prospective customers interested in log homes. Since then, log home construction has represented nearly 50% of their ongoing projects. Benson Builders has completed more than 25 log homes to date, with more in the development stages. Six of these homes have been featured in national magazines, including Log Home Living, Log Homes Illustrated, Distinctive Wood Homes, Log Home Design Ideas and Cabin Life. In fact, the magazine advertisement for the web site for Log Homes Illustrated, www. LHIinfo.com, uses a photo of the main entry to one of these homes.

Benson Builders was featured in a Wisconsin Public Television program titled, "Focus Wisconsin - Up North," in 1998. This special discussed the emerging economy of the Northwoods, as well as the pros and cons associated with this development.

Over the years, Benson Builders has developed a reputation for creating high-quality, rustic detailed Northwoods cabins, cottages and homes that reflect the personality and vision of their customers. While log homes comprise a large part of their work, they have continued to develop and expand the mainstay of the business - the design and construction of conventionally framed homes with distinctive "Up North" detailing.

Dan's hand-drawn home plans have always been at the heart of their design department. Recently, they have enhanced their capabilities with the addition of computer-aided design, although Dan still draws many of the plans by hand. Their staff includes a talented team of craftsmen who share Dan's passion for building and have the expertise to bring his home plans to life.

Dan and Barb feel fortunate to be in business in the Northwoods. As Dan puts it, "It seems that everyone we work for is excited about building up here." A key element of their business philosophy is their commitment to personalized customer service. "We've had the pleasure of working with wonderful people over the years, and have maintained friendships with many past customers as a result of the close relationship that develops during the design and building process."

Daniel Benson Builders is a member of the Headwaters Builders Association and is licensed as a general contractor in both Wisconsin and Michigan.


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